Simplified Data Aggregation & Distribution
Introducing MiddleMan, your ultimate solution for seamless data integration and management. Effortlessly create and manage inbound and outbound data feeds. Experience the simplicity and efficiency of our platform designed to make data management easier.
Simplify Your Data Integration and Campaign Management
MiddleMan supports your digital marketing efforts with robust lead aggregation, distribution, and real-time data management. Whether you’re dealing with large volumes of data or need a reliable system for campaign tracking, our platform provides everything you need for success.
WebHook Management
Automatically create webhook endpoints to receive inbound data feeds via HTTP POST.
Field Mapping
Normalize data by easily mapping field headers.
Custom Lead Formats
Create custom fields and values for unique campaigns.
WebHook Management
A webhook is a way for an API to provide real-time data or updates to other systems or applications. Webhooks allow the server to send data automatically to the client when certain events occur.
Inbound webhooks are automatically generated by MiddleMan, making it easy to receive requests from data sources. MiddleMan also manages outbound webhooks, and supports a variety of formats, including basic authentication.
Field Mapping / Data Normalization
Data normalization refers to the process of standardizing or aligning column names (fields) across different datasets so that they match, enabling easy merging, comparison, or analysis. This is especially important when working with data from different sources where column names may differ but represent the same type of data. This mapping ensures that both datasets can be combined, joined, or compared effectively, reducing ambiguity and errors in data analysis.
Our easy-to-use interface ensures that you can seamlessly match column names, validate and normalize data, and create custom lead formats.
Custom Lead Formats
Custom Lead Formats are used when you are collecting more than the typical first and last name,
address, city, state, phone, email, etc.
If you need to gather ‘loan_amount’, ‘dui_history’,
or some other custom value, Custom Lead Formats let you create fields for any field name.
You can also set static values, such as authentication tokens or sub-IDs
Get an Easy Start with MiddleMan!
Experience the power and simplicity of MiddleMan. Our platform provides everything you need to confidently manage your data integration and lead management processes. Whether you’re just starting out or looking to optimize your existing workflows, MiddleMan offers the tools and support you need to succeed.
